Case Studies
Serenade is redefining physical merchandise through Smart Formats. Over 200 artists, from global icons to emerging talent, trust our collectible, chart-accredited experiences.
Hear From Our Partners
Serenade was an essential part of our campaign. When we were strategising formats for the album, Serenade was right at the top of the list. To be able to offer a product that really gives fans a deeper connection to the band for an affordable price, really changed the game for us. Without Serenade, I don’t see how we could have challenged against the worlds biggest artists in the charts.
Billy Fitzjohn
•
Crystal Tides
Quite honestly, we had no idea what to expect when ordering these laminates. We ordered 500 and now I wish we had ordered more - we sold them across Blue’s in-stores during their week #1 and fans really rallied behind them and were more than willing to buy and scan them. When I showed the boys in the band how they work and that they would account for the charts, their jaws dropped! Big thanks to Serenade!
Tom Newman
•
Cooking Vinyl
Working with the Serenade team on the recent Tors ‘Miracle’ EP campaign has been a pleasure... Serenade quickly turnaround tasteful product ideas and designs tailored to the campaign creative. The products look fantastic on the bands D2C and merch table, and we look forward to developing whatproducts we are able to offer in upcoming campaigns.
Ben Reynard
•
Glassnote Records
Music is part of your identity so it’s cool that [via Serenade wristbands] you can wear it – wear your heart on your sleeve, wear the music on your sleeve. It’s like you’re part of a club. You can’t wear a vinyl!
Henry Camamile & Oli Khan
•
Sea Girls
We are excited to be genuine value for fans and artists in the world of magazine publishing
Will Spencer
•
Whynow Music
Unique, cool, fun ideas like this are what’s exciting to me. It’s great that on our last record we get to do that with Rock Sound.
Sum 41
•
Sum 41
We are excited to be genuine value for fans and artists in the world of magazine publishing
Will Spencer
•
Whynow Music
Unique, cool, fun ideas like this are what’s exciting to me. It’s great that on our last record we get to do that with Rock Sound.
Sum 41
•
Sum 41
Serenade was an essential part of our campaign. When we were strategising formats for the album, Serenade was right at the top of the list. To be able to offer a product that really gives fans a deeper connection to the band for an affordable price, really changed the game for us. Without Serenade, I don’t see how we could have challenged against the worlds biggest artists in the charts.
Billy Fitzjohn
•
Crystal Tides
Quite honestly, we had no idea what to expect when ordering these laminates. We ordered 500 and now I wish we had ordered more - we sold them across Blue’s in-stores during their week #1 and fans really rallied behind them and were more than willing to buy and scan them. When I showed the boys in the band how they work and that they would account for the charts, their jaws dropped! Big thanks to Serenade!
Tom Newman
•
Cooking Vinyl
Working with the Serenade team on the recent Tors ‘Miracle’ EP campaign has been a pleasure... Serenade quickly turnaround tasteful product ideas and designs tailored to the campaign creative. The products look fantastic on the bands D2C and merch table, and we look forward to developing whatproducts we are able to offer in upcoming campaigns.
Ben Reynard
•
Glassnote Records
Music is part of your identity so it’s cool that [via Serenade wristbands] you can wear it – wear your heart on your sleeve, wear the music on your sleeve. It’s like you’re part of a club. You can’t wear a vinyl!
Henry Camamile & Oli Khan
•
Sea Girls
Hear From Our Partners
Serenade was an essential part of our campaign. When we were strategising formats for the album, Serenade was right at the top of the list. To be able to offer a product that really gives fans a deeper connection to the band for an affordable price, really changed the game for us. Without Serenade, I don’t see how we could have challenged against the worlds biggest artists in the charts.
Billy Fitzjohn
•
Crystal Tides
Quite honestly, we had no idea what to expect when ordering these laminates. We ordered 500 and now I wish we had ordered more - we sold them across Blue’s in-stores during their week #1 and fans really rallied behind them and were more than willing to buy and scan them. When I showed the boys in the band how they work and that they would account for the charts, their jaws dropped! Big thanks to Serenade!
Tom Newman
•
Cooking Vinyl
Working with the Serenade team on the recent Tors ‘Miracle’ EP campaign has been a pleasure... Serenade quickly turnaround tasteful product ideas and designs tailored to the campaign creative. The products look fantastic on the bands D2C and merch table, and we look forward to developing whatproducts we are able to offer in upcoming campaigns.
Ben Reynard
•
Glassnote Records
Music is part of your identity so it’s cool that [via Serenade wristbands] you can wear it – wear your heart on your sleeve, wear the music on your sleeve. It’s like you’re part of a club. You can’t wear a vinyl!
Henry Camamile & Oli Khan
•
Sea Girls
We are excited to be genuine value for fans and artists in the world of magazine publishing
Will Spencer
•
Whynow Music
Unique, cool, fun ideas like this are what’s exciting to me. It’s great that on our last record we get to do that with Rock Sound.
Sum 41
•
Sum 41
Serenade was an essential part of our campaign. When we were strategising formats for the album, Serenade was right at the top of the list. To be able to offer a product that really gives fans a deeper connection to the band for an affordable price, really changed the game for us. Without Serenade, I don’t see how we could have challenged against the worlds biggest artists in the charts.
Billy Fitzjohn
•
Crystal Tides
Quite honestly, we had no idea what to expect when ordering these laminates. We ordered 500 and now I wish we had ordered more - we sold them across Blue’s in-stores during their week #1 and fans really rallied behind them and were more than willing to buy and scan them. When I showed the boys in the band how they work and that they would account for the charts, their jaws dropped! Big thanks to Serenade!
Tom Newman
•
Cooking Vinyl
Working with the Serenade team on the recent Tors ‘Miracle’ EP campaign has been a pleasure... Serenade quickly turnaround tasteful product ideas and designs tailored to the campaign creative. The products look fantastic on the bands D2C and merch table, and we look forward to developing whatproducts we are able to offer in upcoming campaigns.
Ben Reynard
•
Glassnote Records
Music is part of your identity so it’s cool that [via Serenade wristbands] you can wear it – wear your heart on your sleeve, wear the music on your sleeve. It’s like you’re part of a club. You can’t wear a vinyl!
Henry Camamile & Oli Khan
•
Sea Girls
We are excited to be genuine value for fans and artists in the world of magazine publishing
Will Spencer
•
Whynow Music
Unique, cool, fun ideas like this are what’s exciting to me. It’s great that on our last record we get to do that with Rock Sound.
Sum 41
•
Sum 41
What is a Smart Format?
Does Serenade custom design my Smart Formats?
What digital content can be included in Smart Formats?
What is the lead time from purchase to delivery?
Are Smart Formats chart eligible?
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