THE BRIEF
Diversity wanted to elevate their VIP fan experience across the tour, offering something truly memorable that connected fans more closely to the group throughout every date on the road.
WHAT WE DELIVERED
Serenade smart stickers were embedded on all Diversity VIP tickets, creating a living link between the group and their fans. As the tour progressed, fans received real-time updates, exclusive behind-the-scenes content, and personal messages from the team. The result was a VIP experience that extended well beyond the venue, keeping fans engaged and connected throughout the entire tour.
TECHNOLOGY
Serenade Smart Stickers · Real-time Updates · Behind-the-Scenes Content · Fan Engagement
What is a Smart Format?
Smart Formats are collectible physical items that can unlock digital chart eligible music and bonus content with a simple tap of the phone.
These items could be a sticker on a poster, a lanyard, a keychain, a wristband or anything in between that give fans an integrated physical-digital experience.
Does Serenade custom design my Smart Formats?
Once an order is placed, if your Smart Format requires custom design work, we can either provide simple templates for your design team or support you directly with the design process.
Similar to a vinyl record, CD, or cassette, the core structure of each Smart Format is fixed, but many can be personalised with your own artwork, colours, and fonts.
What digital content can be included in Smart Formats?
Your Smart Format can include photos, videos, audio, and other file types such as PDFs or ZIPs. This might be backstage images and videos, demos, voice notes, high-quality audio files, or anything in between.
If you’re aiming for chart accreditation, the general rule is that any content directly related to the album or EP being sold is permitted.
For further guidance, see our article Chart Accreditation and Chart Rules.
What is the lead time from purchase to delivery?
Smart Formats that require no custom design work like our stickers and clothing tags are posted in 1-3 days from purchase, meaning you can place an order and list your products for sale within the week. Custom products have lead times varying from 2-6 weeks. All items are posted from London UK to the world, so please bear this in mind when setting expectations.
Are Smart Formats chart eligible?
Smart Formats can count towards the OCC Chart in the United Kingdom and Ireland; GfK in Germany, Austria, Belgium and Netherlands; and ARIA in Australia and New Zealand. Rules apply to each territory, see here for more information.
Serenade is accountable for reporting all sales of Smart Formats, reporting a sale once a fan taps a Smart Format on their phone and redeems the digital product contained within.