Powering the next era
Powering the next era
of live experiences
of live experiences
Bring your events to life and create lasting fan experiences with Smart Formats.
Bring your events to life and create lasting fan experiences with Smart Formats.
Our Partners
Our Partners
Turn your events into unforgettable moments
Turn your events into unforgettable moments
Smart Formats are physical items that unlock exclusive digital content, rewards, or experiences - perfect for festivals, sporting events, theatre shows, exhibitions, conferences, and brand activations. Distribute them at the door, on-site, or as part of your merch and ticketing strategy. We handle production and fulfilment, so your team can focus on the event.
Smart Formats are physical items that unlock exclusive digital content, rewards, or experiences - perfect for festivals, sporting events, theatre shows, exhibitions, conferences, and brand activations. Distribute them at the door, on-site, or as part of your merch and ticketing strategy. We handle production and fulfilment, so your team can focus on the event.
Smart Formats are physical items that unlock exclusive digital content, rewards, or experiences - perfect for festivals, sporting events, theatre shows, exhibitions, conferences, and brand activations. Distribute them at the door, on-site, or as part of your merch and ticketing strategy. We handle production and fulfilment, so your team can focus on the event.
Custom Smart Formats
Custom Smart Formats
Smart Formats bridge the gap between physical and digital fan experiences - fans get tangible keepsakes they love, while seamlessly connecting to exclusive content or offers. Serenade provides flexible options: we can manufacture and ship custom Smart Formats to you in 1–6 weeks.
Smart Formats bridge the gap between physical and digital fan experiences - fans get tangible keepsakes they love, while seamlessly connecting to exclusive content or offers. Serenade provides flexible options: we can manufacture and ship custom Smart Formats to you in 1–6 weeks.
Smart Formats bridge the gap between physical and digital fan experiences - fans get tangible keepsakes they love, while seamlessly connecting to exclusive content or offers. Serenade provides flexible options: we can manufacture and ship custom Smart Formats to you in 1–6 weeks.
What is a Smart Format?
Smart Formats are physical items that unlock exclusive digital content, rewards, or experiences - perfect for festivals, sporting events, theatre shows, exhibitions, conferences, and brand activations.
Distribute them at the door, on-site, or as part of your merch and ticketing strategy. We handle production and fulfilment, so your team can focus on the event.
What is a Smart Format?
Smart Formats are physical items that unlock exclusive digital content, rewards, or experiences - perfect for festivals, sporting events, theatre shows, exhibitions, conferences, and brand activations.
Distribute them at the door, on-site, or as part of your merch and ticketing strategy. We handle production and fulfilment, so your team can focus on the event.
What is a Smart Format?
Smart Formats are physical items that unlock exclusive digital content, rewards, or experiences - perfect for festivals, sporting events, theatre shows, exhibitions, conferences, and brand activations.
Distribute them at the door, on-site, or as part of your merch and ticketing strategy. We handle production and fulfilment, so your team can focus on the event.
Does Serenade custom design my Smart Formats?
Once an order is placed, if your Smart Format requires custom design work, we can either provide simple templates for your design team or support you directly with the design process.
Similar to a vinyl record, CD, or cassette, the core structure of each Smart Format is fixed, but many can be personalised with your own artwork, colours, and fonts.
Does Serenade custom design my Smart Formats?
Once an order is placed, if your Smart Format requires custom design work, we can either provide simple templates for your design team or support you directly with the design process.
Similar to a vinyl record, CD, or cassette, the core structure of each Smart Format is fixed, but many can be personalised with your own artwork, colours, and fonts.
Does Serenade custom design my Smart Formats?
Once an order is placed, if your Smart Format requires custom design work, we can either provide simple templates for your design team or support you directly with the design process.
Similar to a vinyl record, CD, or cassette, the core structure of each Smart Format is fixed, but many can be personalised with your own artwork, colours, and fonts.
What digital content can be included in Smart Formats?
Your Smart Format can include photos, videos, audio, and other file types such as PDFs or ZIPs. This might be backstage images and videos, demos, voice notes, high-quality audio files, or anything in between.
If you’re aiming for chart accreditation, the general rule is that any content directly related to the album or EP being sold is permitted.
For further guidance, see our article Chart Accreditation and Chart Rules.
What digital content can be included in Smart Formats?
Your Smart Format can include photos, videos, audio, and other file types such as PDFs or ZIPs. This might be backstage images and videos, demos, voice notes, high-quality audio files, or anything in between.
If you’re aiming for chart accreditation, the general rule is that any content directly related to the album or EP being sold is permitted.
For further guidance, see our article Chart Accreditation and Chart Rules.
What digital content can be included in Smart Formats?
Your Smart Format can include photos, videos, audio, and other file types such as PDFs or ZIPs. This might be backstage images and videos, demos, voice notes, high-quality audio files, or anything in between.
If you’re aiming for chart accreditation, the general rule is that any content directly related to the album or EP being sold is permitted.
For further guidance, see our article Chart Accreditation and Chart Rules.
What is the lead time from purchase to delivery?
Smart Formats that require no custom design work like our stickers and clothing tags are posted in 1-3 days from purchase, meaning you can place an order and list your products for sale within the week. Custom products have lead times varying from 2-6 weeks. All items are posted from London UK to the world, so please bear this in mind when setting expectations.
What is the lead time from purchase to delivery?
Smart Formats that require no custom design work like our stickers and clothing tags are posted in 1-3 days from purchase, meaning you can place an order and list your products for sale within the week. Custom products have lead times varying from 2-6 weeks. All items are posted from London UK to the world, so please bear this in mind when setting expectations.
What is the lead time from purchase to delivery?
Smart Formats that require no custom design work like our stickers and clothing tags are posted in 1-3 days from purchase, meaning you can place an order and list your products for sale within the week. Custom products have lead times varying from 2-6 weeks. All items are posted from London UK to the world, so please bear this in mind when setting expectations.
Are Smart Formats chart eligible?
Smart Formats can count towards the OCC Chart in the United Kingdom and Ireland; GfK in Germany, Austria, Belgium and Netherlands; and ARIA in Australia and New Zealand. Rules apply to each territory, see here for more information.
Serenade is accountable for reporting all sales of Smart Formats, reporting a sale once a fan taps a Smart Format on their phone and redeems the digital product contained within.
Are Smart Formats chart eligible?
Smart Formats can count towards the OCC Chart in the United Kingdom and Ireland; GfK in Germany, Austria, Belgium and Netherlands; and ARIA in Australia and New Zealand. Rules apply to each territory, see here for more information.
Serenade is accountable for reporting all sales of Smart Formats, reporting a sale once a fan taps a Smart Format on their phone and redeems the digital product contained within.
Are Smart Formats chart eligible?
Smart Formats can count towards the OCC Chart in the United Kingdom and Ireland; GfK in Germany, Austria, Belgium and Netherlands; and ARIA in Australia and New Zealand. Rules apply to each territory, see here for more information.
Serenade is accountable for reporting all sales of Smart Formats, reporting a sale once a fan taps a Smart Format on their phone and redeems the digital product contained within.