Smart products are physical items — stickers, trading cards, clothing tags, lanyards — with NFC built in. One tap unlocks digital content, rewards or experiences. They work for festivals, sporting events, theatre, exhibitions, conferences and brand activations, distributed at the door, on-site, or with merch and ticketing.

Attendees tap the Smart Format with their phone — no app required. The Smart Event opens instantly in the browser, where they can view content, claim rewards, and add a wallet pass for updates before and after the event.

Once an order is placed, if your smart product requires custom design work, the team will reach out with the corresponding templates for your design team.

Photos, videos, audio, and files like PDFs or ZIPs — backstage footage, demos, voice notes, high-quality audio, or anything in between.

Smart Formats that require no custom design work like our stickers and clothing tags are posted in 1-3 days from purchase, meaning you can place an order and list your products for sale within the week. Custom products have lead times varying from 2-6 weeks. All items are posted from London UK to the world, so please bear this in mind when setting expectations.