What is a Smart Format?
Smart Formats are physical items that unlock exclusive digital content, rewards, or experiences - perfect for festivals, sporting events, theatre shows, exhibitions, conferences, and brand activations.
Distribute them at the door, on-site, or as part of your merch and ticketing strategy. We handle production and fulfilment, so your team can focus on the event.
Does Serenade custom design my Smart Formats?
Once an order is placed, if your Smart Format requires custom design work, the team will reach out with the corresponding templates for your design team.
What digital content can be included in Smart Formats?
Your Smart Format can include photos, videos, audio, and other file types such as PDFs or ZIPs. This might be backstage images and videos, demos, voice notes, high-quality audio files, or anything in between.
If you’re aiming for chart accreditation, the general rule is that any content directly related to the album or EP being sold is permitted.
For further guidance, see our article Chart Accreditation and Chart Rules.
What is the lead time from purchase to delivery?
Smart Formats that require no custom design work like our stickers and clothing tags are posted in 1-3 days from purchase, meaning you can place an order and list your products for sale within the week. Custom products have lead times varying from 2-6 weeks. All items are posted from London UK to the world, so please bear this in mind when setting expectations.