Turn Your Music Into
Collectibles Experiences
Collectibles Experiences
Smart Formats are physical items that unlock digital music, exclusive content, and can be chart eligible. Sell them online, at shows, or through your store. We manage production and fulfilment, so your team stays focused on the release.
1.
Upload your assets
Upload your audio, artwork, and bonus content to create the digital component of your release. This is what fans will unlock with their Smart Format.
1.
Upload your assets
Upload your audio, artwork, and bonus content to create the digital component of your release. This is what fans will unlock with their Smart Format.
1.
Upload what assets
Upload your audio, artwork, and bonus content to create the digital component of your release. This is what fans will unlock with their Smart Format.
2.
Plan your release
Start selling during pre-order and ship right away, or wait until the record's out. Unlike standard formats, like vinyl, fans get value before music is released via audio, video and image instant grats.
2.
Plan your release
Start selling during pre-order and ship right away, or wait until the record's out. Unlike standard formats, like vinyl, fans get value before music is released via audio, video and image instant grats.
2.
Plan your release
Start selling during pre-order and ship right away, or wait until the record's out. Unlike standard formats, like vinyl, fans get value before music is released via audio, video and image instant grats.
3.
Confirm chart eligibility
Every Smart Format can be chart-eligible. We handle reporting to ensure each claim counts as a chart unit. Pre-orders are automatically logged and reported on the official release date.
3.
Confirm chart eligibility
Every Smart Format can be chart-eligible. We handle reporting to ensure each claim counts as a chart unit. Pre-orders are automatically logged and reported on the official release date.
3.
Confirm chart eligibility
Every Smart Format can be chart-eligible. We handle reporting to ensure each claim counts as a chart unit. Pre-orders are automatically logged and reported on the official release date.
4.
Select your format
Choose your format, colours, artwork and quantity. Whatever the Smart Format, we print, press, and produce with end-to-end quality control.
4.
Select your format
Choose your format, colours, artwork and quantity. Whatever the Smart Format, we print, press, and produce with end-to-end quality control.
4.
Select your format
Choose your format, colours, artwork and quantity. Whatever the Smart Format, we print, press, and produce with end-to-end quality control.
5.
Launch and sell
Launch at your merch table, on tour, or from your online store. No delays, no middlemen. We’ll report to the charts.
5.
Launch and sell
Launch at your merch table, on tour, or from your online store. No delays, no middlemen. We’ll report to the charts.
5.
Launch and sell
Launch at your merch table, on tour, or from your online store. No delays, no middlemen. We’ll report to the charts.
5.
Launch and sell
Launch at your merch table, on tour, or from your online store. No delays, no middlemen. We’ll report to the charts.
What is a Smart Format?
Smart Formats are collectible physical items that can unlock digital chart eligible music and bonus content with a simple tap of the phone.
These items could be a sticker on a poster, a lanyard, a keychain, a wristband or anything in between that give fans an integrated physical-digital experience.
What is a Smart Format?
Smart Formats are collectible physical items that can unlock digital chart eligible music and bonus content with a simple tap of the phone.
These items could be a sticker on a poster, a lanyard, a keychain, a wristband or anything in between that give fans an integrated physical-digital experience.
What is a Smart Format?
Smart Formats are collectible physical items that can unlock digital chart eligible music and bonus content with a simple tap of the phone.
These items could be a sticker on a poster, a lanyard, a keychain, a wristband or anything in between that give fans an integrated physical-digital experience.
Does Serenade custom design my Smart Formats?
Once an order is placed, if your Smart Format requires custom design work, we can either provide simple templates for your design team or support you directly with the design process.
Similar to a vinyl record, CD, or cassette, the core structure of each Smart Format is fixed, but many can be personalised with your own artwork, colours, and fonts.
Does Serenade custom design my Smart Formats?
Once an order is placed, if your Smart Format requires custom design work, we can either provide simple templates for your design team or support you directly with the design process.
Similar to a vinyl record, CD, or cassette, the core structure of each Smart Format is fixed, but many can be personalised with your own artwork, colours, and fonts.
Does Serenade custom design my Smart Formats?
Once an order is placed, if your Smart Format requires custom design work, we can either provide simple templates for your design team or support you directly with the design process.
Similar to a vinyl record, CD, or cassette, the core structure of each Smart Format is fixed, but many can be personalised with your own artwork, colours, and fonts.
What digital content can be included in Smart Formats?
Your Smart Format can include photos, videos, audio, and other file types such as PDFs or ZIPs. This might be backstage images and videos, demos, voice notes, high-quality audio files, or anything in between.
If you’re aiming for chart accreditation, the general rule is that any content directly related to the album or EP being sold is permitted.
For further guidance, see our article Chart Accreditation and Chart Rules.
What digital content can be included in Smart Formats?
Your Smart Format can include photos, videos, audio, and other file types such as PDFs or ZIPs. This might be backstage images and videos, demos, voice notes, high-quality audio files, or anything in between.
If you’re aiming for chart accreditation, the general rule is that any content directly related to the album or EP being sold is permitted.
For further guidance, see our article Chart Accreditation and Chart Rules.
What digital content can be included in Smart Formats?
Your Smart Format can include photos, videos, audio, and other file types such as PDFs or ZIPs. This might be backstage images and videos, demos, voice notes, high-quality audio files, or anything in between.
If you’re aiming for chart accreditation, the general rule is that any content directly related to the album or EP being sold is permitted.
For further guidance, see our article Chart Accreditation and Chart Rules.
What is the lead time from purchase to delivery?
Smart Formats that require no custom design work like our stickers and clothing tags are posted in 1-3 days from purchase, meaning you can place an order and list your products for sale within the week. Custom products have lead times varying from 2-6 weeks. All items are posted from London UK to the world, so please bear this in mind when setting expectations.
What is the lead time from purchase to delivery?
Smart Formats that require no custom design work like our stickers and clothing tags are posted in 1-3 days from purchase, meaning you can place an order and list your products for sale within the week. Custom products have lead times varying from 2-6 weeks. All items are posted from London UK to the world, so please bear this in mind when setting expectations.
What is the lead time from purchase to delivery?
Smart Formats that require no custom design work like our stickers and clothing tags are posted in 1-3 days from purchase, meaning you can place an order and list your products for sale within the week. Custom products have lead times varying from 2-6 weeks. All items are posted from London UK to the world, so please bear this in mind when setting expectations.
Are Smart Formats chart eligible?
Smart Formats count towards the OCC Chart in the United Kingdom and Ireland; GfK in Germany and Austria; and ARIA in Australia and New Zealand. We are not chart accredited in the US yet. Rules apply to each territory, see here for more information.
Serenade is accountable for reporting all sales of Smart Formats, reporting a sale once a fan taps a Smart Format on their phone and redeems the digital product contained within.
Are Smart Formats chart eligible?
Smart Formats count towards the OCC Chart in the United Kingdom and Ireland; GfK in Germany and Austria; and ARIA in Australia and New Zealand. We are not chart accredited in the US yet. Rules apply to each territory, see here for more information.
Serenade is accountable for reporting all sales of Smart Formats, reporting a sale once a fan taps a Smart Format on their phone and redeems the digital product contained within.
Are Smart Formats chart eligible?
Smart Formats count towards the OCC Chart in the United Kingdom and Ireland; GfK in Germany and Austria; and ARIA in Australia and New Zealand. We are not chart accredited in the US yet. Rules apply to each territory, see here for more information.
Serenade is accountable for reporting all sales of Smart Formats, reporting a sale once a fan taps a Smart Format on their phone and redeems the digital product contained within.