Serenade | Unlock music through physical merch – Serenade B2B

SIGN IN SHOP SMART FORMATS

Bringing magic to music fans who are hungry for more

SHOP SMART FORMATS

We create music formats like you’ve never seen before

On Serenade, artist teams create collectible physical items that unlock chart eligible music and bonus content. We call these products Smart Formats.

Smart Formats can be sold from the moment you announce a record. Retail at venues or online. We manufacture and ship to you.

HOW IT WORKS

Explore our Smart Formats that unlock digital experiences with a simple tap

Smart Formats Shop Now

Fans love to collect physical products but experience music digitally. Smart Formats build on that insight. We manufacture custom products and ship them to you in 1-6 weeks.

DIY Smart Format License Shop Now

Use Serenade’s technology but manufacture the physical items yourself. Each DIY Smart Format License grants you one dynamic redirect URL to embed into your custom products.

DESIGN

We customise each product to your brand

We use your artwork and marketing collateral to style
each of our items to suit your brand identity

Upload audio, video or image content on the go

Use our Creator Platform to upload and edit your digital content, with no restrictions on update frequently or file sizes.

SINCE LAUNCHING IN 2020

We’ve worked with 200+ artists of all genres & sizes

WE ARE PROUDLY

Chart Accredited in

United Kingdom
Ireland
Australia
New Zealand
Germany &
Austria
Belgium
Netherlands

WE ALWAYS

Select the most sustainable materials to bring your creative vision to life

Frequently Asked Questions

SEE MORE

What is a Smart Format?

Smart Formats are physical items that unlock chart-eligible music and content on Serenade. They can be as collectible as a mini CD or cassette or as simple as a sticker placed on a concert poster. Each Smart Format contains 1 unique redemption link that is accessed when a fan taps the item on their phone, engaging an NFC chip hidden within.

Does Serenade custom design my Smart Formats?

Once an order is placed, you will be asked to deliver artwork and other creative assets to Serenade to help design your perfect Smart Formats on the house. Like a vinyl, CD or cassette, the nuts and bolts of each Smart Format are fixed, but artists personalise their products with their own artwork, colours and fonts.

What digital content can be included in Smart Formats?

Photos, videos, audio and other files like PDFs or ZIPs can be included in your Smart Format. From a chart eligibility point of view, the general rule is if the content is directly related to the album being sold, then it is permitted. For more detail, refer to our FAQ article, ‘Bonus Content and Chart Eligibility’.

What is the lead time from purchase to delivery?

Smart Formats that require no custom design work like our stickers and clothing tags are posted in 1-3 days from purchase, meaning you can place an order and list your products for sale within the week. Custom products have lead times varying from 2-6 weeks. All items are posted from London UK to the world, so please bear this in mind when setting expectations.

Are Smart Formats chart eligible?

Smart Formats count towards the OCC Chart in the United Kingdom and Ireland; GfK in Germany and Austria; and ARIA in Australia and New Zealand. We are not chart accredited in the US yet. Rules apply to each territory, see here for more information.

Serenade is accountable for reporting all sales of Smart Formats, reporting a sale once a fan taps a Smart Format on their phone and redeems the digital product contained within.

Want to try it out?

For a limited time only, we’re offering a Starter Kit that includes 50 Smart Stickers

SHOP NOW

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