Turn Your Music Into Collectible Experiences
Smart Formats are physical items that unlock digital music, exclusive content, and can be chart eligible. Sell them online, at shows, or through your store. We manage production and fulfilment, so your team stays focused on the release.
Maisie Peters
Smart Pin Badge
Maisie Peters partnered with Serenade to create a Smart Pin Badge sold across special events and tour dates, giving fans a collectible physical product with a direct digital connection to exclusive content.
84% redemption rate
#1 charts & downloads
Melanie C
Smart Lanyard
Mel C wanted to build momentum ahead of her album release, using her in-store tour as a platform to connect directly with fans and drive early chart impact - with a smart product that would capture attention both in-store and online.
#3 charts
Highest ever chart position
Tom Odell
Smart Mini CD
Tom Odell wanted to offer fans something genuinely special - a physical format that felt meaningful and delivered exclusive content unavailable anywhere else, while introducing his music to a new generation of listeners online.
Sold out
Viral TikTok
Crystal Tides
Smart Tour Poster
Crystal Tides were preparing for a major album release and needed a creative pre-release strategy that would build momentum, engage fans early, and generate meaningful chart impact ahead of release day.
Top 40 charts
#1 download charts
Chosen by the world’s biggest names and the next wave
LANYARD
Take That
PIN BADGE
Maisie Peters
STICKERS
Ariana Grande
STICKERS
Crystal Tides
MINI CD
Tom Odell
LANYARD
Mel C
MINI CASSETTES
Lewis Capaldi
MINI CASSETTES
Yungblud
STICKERS
Zayn
STICKERS
Basement
LANYARDS
Billy Lockett
MINI CASSETTES
girli
STICKERS
Tom Misch
MINI CASSETTES
Mariah Carey
CLOTHING TAGS
The K's
LANYARD
Craig David
LANYARD
Sam Ryder
LANYARD
Blue
STICKERS
Holly Humberstone
Chart accredited sales
Every Serenade Smart Format isn’t just a piece of exclusive music history. It also counts. Sales of Serenade products are officially chart accredited in the United Kingdom, Ireland, Australia, New Zealand, Germany, Austria, Belgium and the Netherlands. Every purchase helps support your favourite artists on the charts, giving fans a direct way to engage with early access content and make an impact.
Quite honestly, we had no idea what to expect when ordering these laminates. We ordered 500 and now I wish we had ordered more - we sold them across Blue’s in-stores during their week #1 and fans really rallied behind them and were more than willing to buy and scan them. When I showed the boys in the band how they work and that they would account for the charts, their jaws dropped! Big thanks to Serenade!
Tom Newman
Head of Frontline Releases
Serenade was an essential part of our campaign. When we were strategising formats for the album, Serenade was right at the top of the list. To be able to offer a product that really gives fans a deeper connection to the band for an affordable price, really changed the game for us. Without Serenade, I don’t see how we could have challenged against the worlds biggest artists in the charts.
Billy Fitzjohn
Assistant Booker
Working with the Serenade team on the recent Tors ‘Miracle’ EP campaign has been a pleasure. Serenade quickly turnaround tasteful product ideas and designs tailored to the campaign creative. The products look fantastic on the bands D2C and merch table, and we look forward to developing what products we are able to offer in upcoming campaigns.
Ben Reynard
Head Of UK/Europe