Powering the next era
Powering the next era
of music releases
of music releases
Create chart-eligible smart formats that drive sales and deepen fan connections
Create chart-eligible smart formats that drive sales and deepen fan connections
Trusted by
Trusted by
Turn Your Music Into Collectible Experiences
Turn Your Music Into Collectible Experiences
Smart Formats are physical items that unlock digital music, exclusive content, and can be chart eligible. Sell them online, at shows, or through your store. We manage production and fulfilment, so your team stays focused on the release.
Smart Formats are physical items that unlock digital music, exclusive content, and can be chart eligible. Sell them online, at shows, or through your store. We manage production and fulfilment, so your team stays focused on the release.
Chosen by the world’s biggest names and the next wave
Chosen by the world’s biggest names and the next wave
Chosen by the world’s biggest names and the next wave
LANYARD
Take That
PIN BADGE
Maisie Peters
MINI CASSETTES
Lewis Capaldi
MINI CASSETTES
Yungblud
STICKERS
Zayn
STICKERS
Basement
LANYARDS
Billy Lockett
MINI CASSETTES
girli
STICKERS
Tom Misch
MINI CASSETTES
Mariah Carey
STICKERS
Crystal Tides
CLOTHING TAGS
The K's
LANYARD
Craig David
LANYARD
Sam Ryder
MINI CD
Tom Odell
LANYARD
Blue
STICKERS
Holly Humberstone
Custom Smart Formats
Custom Smart Formats
Smart Formats bridge the gap between physical and digital music experiences -fans get collectible products they love, while enjoying exclusive digital content. Serenade offers two flexible options: we can manufacture and ship custom Smart Format products to you in 1–6 weeks.
Smart Formats bridge the gap between physical and digital music experiences -fans get collectible products they love, while enjoying exclusive digital content. Serenade offers two flexible options: we can manufacture and ship custom Smart Format products to you in 1–6 weeks.
Chart Accredited Sales
Chart Accredited Sales
Every Serenade Smart Format isn’t just a piece of exclusive music history. It also counts. Sales of Serenade products are officially chart accredited in the United Kingdom, Ireland, Australia, New Zealand, Germany, Austria, Belgium and the Netherlands. Every purchase helps support your favourite artists on the charts, giving fans a direct way to engage with early access content and make an impact.
Every Serenade Smart Format isn’t just a piece of exclusive music history. It also counts. Sales of Serenade products are officially chart accredited in the United Kingdom, Ireland, Australia, New Zealand, Germany, Austria, Belgium and the Netherlands. Every purchase helps support your favourite artists on the charts, giving fans a direct way to engage with early access content and make an impact.
Hear From Our Partners
Unique, cool, fun ideas like this are what’s exciting to me. It’s great that on our last record we get to do that with Rock Sound.
Sum 41
•
Sum 41
We are excited to be genuine value for fans and artists in the world of magazine publishing.
Will Spencer
•
Whynow Music
Serenade was an essential part of our campaign. When we were strategising formats for the album, Serenade was right at the top of the list. To be able to offer a product that really gives fans a deeper connection to the band for an affordable price, really changed the game for us. Without Serenade, I don’t see how we could have challenged against the worlds biggest artists in the charts.
Billy Fitzjohn
•
Crystal Tides
Quite honestly, we had no idea what to expect when ordering these laminates. We ordered 500 and now I wish we had ordered more - we sold them across Blue’s in-stores during their week #1 and fans really rallied behind them and were more than willing to buy and scan them. When I showed the boys in the band how they work and that they would account for the charts, their jaws dropped! Big thanks to Serenade!
Tom Newman
•
Cooking Vinyl
Working with the Serenade team on the recent Tors ‘Miracle’ EP campaign has been a pleasure... Serenade quickly turnaround tasteful product ideas and designs tailored to the campaign creative. The products look fantastic on the bands D2C and merch table, and we look forward to developing whatproducts we are able to offer in upcoming campaigns.
Ben Reynard
•
Glassnote Records
Music is part of your identity so it’s cool that [via Serenade wristbands] you can wear it – wear your heart on your sleeve, wear the music on your sleeve. It’s like you’re part of a club. You can’t wear a vinyl!
Henry Camamile & Oli Khan
•
Sea Girls
Serenade was an essential part of our campaign. When we were strategising formats for the album, Serenade was right at the top of the list. To be able to offer a product that really gives fans a deeper connection to the band for an affordable price, really changed the game for us. Without Serenade, I don’t see how we could have challenged against the worlds biggest artists in the charts.
Billy Fitzjohn
•
Crystal Tides
Quite honestly, we had no idea what to expect when ordering these laminates. We ordered 500 and now I wish we had ordered more - we sold them across Blue’s in-stores during their week #1 and fans really rallied behind them and were more than willing to buy and scan them. When I showed the boys in the band how they work and that they would account for the charts, their jaws dropped! Big thanks to Serenade!
Tom Newman
•
Cooking Vinyl
Working with the Serenade team on the recent Tors ‘Miracle’ EP campaign has been a pleasure... Serenade quickly turnaround tasteful product ideas and designs tailored to the campaign creative. The products look fantastic on the bands D2C and merch table, and we look forward to developing whatproducts we are able to offer in upcoming campaigns.
Ben Reynard
•
Glassnote Records
Music is part of your identity so it’s cool that [via Serenade wristbands] you can wear it – wear your heart on your sleeve, wear the music on your sleeve. It’s like you’re part of a club. You can’t wear a vinyl!
Henry Camamile & Oli Khan
•
Sea Girls
We are excited to be genuine value for fans and artists in the world of magazine publishing.
Will Spencer
•
Whynow Music
Unique, cool, fun ideas like this are what’s exciting to me. It’s great that on our last record we get to do that with Rock Sound.
Sum 41
•
Sum 41
Hear From Our Partners
Hear From Our Partners
Serenade was an essential part of our campaign. When we were strategising formats for the album, Serenade was right at the top of the list. To be able to offer a product that really gives fans a deeper connection to the band for an affordable price, really changed the game for us. Without Serenade, I don’t see how we could have challenged against the worlds biggest artists in the charts.
Billy Fitzjohn
•
Crystal Tides
Quite honestly, we had no idea what to expect when ordering these laminates. We ordered 500 and now I wish we had ordered more - we sold them across Blue’s in-stores during their week #1 and fans really rallied behind them and were more than willing to buy and scan them. When I showed the boys in the band how they work and that they would account for the charts, their jaws dropped! Big thanks to Serenade!
Tom Newman
•
Cooking Vinyl
Working with the Serenade team on the recent Tors ‘Miracle’ EP campaign has been a pleasure... Serenade quickly turnaround tasteful product ideas and designs tailored to the campaign creative. The products look fantastic on the bands D2C and merch table, and we look forward to developing whatproducts we are able to offer in upcoming campaigns.
Ben Reynard
•
Glassnote Records
Music is part of your identity so it’s cool that [via Serenade wristbands] you can wear it – wear your heart on your sleeve, wear the music on your sleeve. It’s like you’re part of a club. You can’t wear a vinyl!
Henry Camamile & Oli Khan
•
Sea Girls
We are excited to be genuine value for fans and artists in the world of magazine publishing
Will Spencer
•
Whynow Music
Unique, cool, fun ideas like this are what’s exciting to me. It’s great that on our last record we get to do that with Rock Sound.
Sum 41
•
Sum 41