Powering the next era
Powering the next era
of music releases
of music releases
Create chart-eligible smart formats that drive sales and deepen fan connections
Create chart-eligible smart formats that drive sales and deepen fan connections
Our Partners
Our Partners
Turn Your Music Into Collectible Experiences
Turn Your Music Into Collectible Experiences
Smart Formats are physical items that unlock digital music, exclusive content, and can be chart eligible. Sell them online, at shows, or through your store. We manage production and fulfilment, so your team stays focused on the release.
Smart Formats are physical items that unlock digital music, exclusive content, and can be chart eligible. Sell them online, at shows, or through your store. We manage production and fulfilment, so your team stays focused on the release.
Smart Formats are physical items that unlock digital music, exclusive content, and can be chart eligible. Sell them online, at shows, or through your store. We manage production and fulfilment, so your team stays focused on the release.
Custom Smart Formats
Custom Smart Formats
Smart Formats bridge the gap between physical and digital music experiences -fans get collectible products they love, while enjoying exclusive digital content. Serenade offers two flexible options: we can manufacture and ship custom Smart Format products to you in 1–6 weeks.
Smart Formats bridge the gap between physical and digital music experiences -fans get collectible products they love, while enjoying exclusive digital content. Serenade offers two flexible options: we can manufacture and ship custom Smart Format products to you in 1–6 weeks.
Smart Formats bridge the gap between physical and digital music experiences -fans get collectible products they love, while enjoying exclusive digital content. Serenade offers two flexible options: we can manufacture and ship custom Smart Format products to you in 1–6 weeks.
Chart Accredited Sales
Chart Accredited Sales
Every Serenade Smart Format isn’t just a piece of exclusive music history. It also counts. Sales of Serenade products are officially chart accredited in the United Kingdom, Ireland, Australia, New Zealand, Germany, Austria, Belgium and the Netherlands. Every purchase helps support your favourite artists on the charts, giving fans a direct way to engage with early access content and make an impact.
Every Serenade Smart Format isn’t just a piece of exclusive music history. It also counts. Sales of Serenade products are officially chart accredited in the United Kingdom, Ireland, Australia, New Zealand, Germany, Austria, Belgium and the Netherlands. Every purchase helps support your favourite artists on the charts, giving fans a direct way to engage with early access content and make an impact.
Every Serenade Smart Format isn’t just a piece of exclusive music history. It also counts. Sales of Serenade products are officially chart accredited in the United Kingdom, Ireland, Australia, New Zealand, Germany, Austria, Belgium and the Netherlands. Every purchase helps support your favourite artists on the charts, giving fans a direct way to engage with early access content and make an impact.
Hear From Our Partners
Serenade was an essential part of our campaign. When we were strategising formats for the album, Serenade was right at the top of the list. To be able to offer a product that really gives fans a deeper connection to the band for an affordable price, really changed the game for us. Without Serenade, I don’t see how we could have challenged against the worlds biggest artists in the charts.
Billy Fitzjohn
•
Crystal Tides
Quite honestly, we had no idea what to expect when ordering these laminates. We ordered 500 and now I wish we had ordered more - we sold them across Blue’s in-stores during their week #1 and fans really rallied behind them and were more than willing to buy and scan them. When I showed the boys in the band how they work and that they would account for the charts, their jaws dropped! Big thanks to Serenade!
Tom Newman
•
Cooking Vinyl
Working with the Serenade team on the recent Tors ‘Miracle’ EP campaign has been a pleasure... Serenade quickly turnaround tasteful product ideas and designs tailored to the campaign creative. The products look fantastic on the bands D2C and merch table, and we look forward to developing whatproducts we are able to offer in upcoming campaigns.
Ben Reynard
•
Glassnote Records
Music is part of your identity so it’s cool that [via Serenade wristbands] you can wear it – wear your heart on your sleeve, wear the music on your sleeve. It’s like you’re part of a club. You can’t wear a vinyl!
Henry Camamile & Oli Khan
•
Sea Girls
We are excited to be genuine value for fans and artists in the world of magazine publishing.
Will Spencer
•
Whynow Music
Unique, cool, fun ideas like this are what’s exciting to me. It’s great that on our last record we get to do that with Rock Sound.
Sum 41
•
Sum 41
Unique, cool, fun ideas like this are what’s exciting to me. It’s great that on our last record we get to do that with Rock Sound.
Sum 41
•
Sum 41
We are excited to be genuine value for fans and artists in the world of magazine publishing.
Will Spencer
•
Whynow Music
Serenade was an essential part of our campaign. When we were strategising formats for the album, Serenade was right at the top of the list. To be able to offer a product that really gives fans a deeper connection to the band for an affordable price, really changed the game for us. Without Serenade, I don’t see how we could have challenged against the worlds biggest artists in the charts.
Billy Fitzjohn
•
Crystal Tides
Quite honestly, we had no idea what to expect when ordering these laminates. We ordered 500 and now I wish we had ordered more - we sold them across Blue’s in-stores during their week #1 and fans really rallied behind them and were more than willing to buy and scan them. When I showed the boys in the band how they work and that they would account for the charts, their jaws dropped! Big thanks to Serenade!
Tom Newman
•
Cooking Vinyl
Working with the Serenade team on the recent Tors ‘Miracle’ EP campaign has been a pleasure... Serenade quickly turnaround tasteful product ideas and designs tailored to the campaign creative. The products look fantastic on the bands D2C and merch table, and we look forward to developing whatproducts we are able to offer in upcoming campaigns.
Ben Reynard
•
Glassnote Records
Music is part of your identity so it’s cool that [via Serenade wristbands] you can wear it – wear your heart on your sleeve, wear the music on your sleeve. It’s like you’re part of a club. You can’t wear a vinyl!
Henry Camamile & Oli Khan
•
Sea Girls
Hear From Our Partners
Hear From Our Partners
Serenade was an essential part of our campaign. When we were strategising formats for the album, Serenade was right at the top of the list. To be able to offer a product that really gives fans a deeper connection to the band for an affordable price, really changed the game for us. Without Serenade, I don’t see how we could have challenged against the worlds biggest artists in the charts.
Billy Fitzjohn
•
Crystal Tides
Quite honestly, we had no idea what to expect when ordering these laminates. We ordered 500 and now I wish we had ordered more - we sold them across Blue’s in-stores during their week #1 and fans really rallied behind them and were more than willing to buy and scan them. When I showed the boys in the band how they work and that they would account for the charts, their jaws dropped! Big thanks to Serenade!
Tom Newman
•
Cooking Vinyl
Working with the Serenade team on the recent Tors ‘Miracle’ EP campaign has been a pleasure... Serenade quickly turnaround tasteful product ideas and designs tailored to the campaign creative. The products look fantastic on the bands D2C and merch table, and we look forward to developing whatproducts we are able to offer in upcoming campaigns.
Ben Reynard
•
Glassnote Records
Music is part of your identity so it’s cool that [via Serenade wristbands] you can wear it – wear your heart on your sleeve, wear the music on your sleeve. It’s like you’re part of a club. You can’t wear a vinyl!
Henry Camamile & Oli Khan
•
Sea Girls
We are excited to be genuine value for fans and artists in the world of magazine publishing
Will Spencer
•
Whynow Music
Unique, cool, fun ideas like this are what’s exciting to me. It’s great that on our last record we get to do that with Rock Sound.
Sum 41
•
Sum 41
Serenade was an essential part of our campaign. When we were strategising formats for the album, Serenade was right at the top of the list. To be able to offer a product that really gives fans a deeper connection to the band for an affordable price, really changed the game for us. Without Serenade, I don’t see how we could have challenged against the worlds biggest artists in the charts.
Billy Fitzjohn
•
Crystal Tides
Quite honestly, we had no idea what to expect when ordering these laminates. We ordered 500 and now I wish we had ordered more - we sold them across Blue’s in-stores during their week #1 and fans really rallied behind them and were more than willing to buy and scan them. When I showed the boys in the band how they work and that they would account for the charts, their jaws dropped! Big thanks to Serenade!
Tom Newman
•
Cooking Vinyl
Working with the Serenade team on the recent Tors ‘Miracle’ EP campaign has been a pleasure... Serenade quickly turnaround tasteful product ideas and designs tailored to the campaign creative. The products look fantastic on the bands D2C and merch table, and we look forward to developing whatproducts we are able to offer in upcoming campaigns.
Ben Reynard
•
Glassnote Records
Music is part of your identity so it’s cool that [via Serenade wristbands] you can wear it – wear your heart on your sleeve, wear the music on your sleeve. It’s like you’re part of a club. You can’t wear a vinyl!
Henry Camamile & Oli Khan
•
Sea Girls
We are excited to be genuine value for fans and artists in the world of magazine publishing
Will Spencer
•
Whynow Music
Unique, cool, fun ideas like this are what’s exciting to me. It’s great that on our last record we get to do that with Rock Sound.
Sum 41
•
Sum 41
Serenade was an essential part of our campaign. When we were strategising formats for the album, Serenade was right at the top of the list. To be able to offer a product that really gives fans a deeper connection to the band for an affordable price, really changed the game for us. Without Serenade, I don’t see how we could have challenged against the worlds biggest artists in the charts.
Billy Fitzjohn
•
Crystal Tides
Quite honestly, we had no idea what to expect when ordering these laminates. We ordered 500 and now I wish we had ordered more - we sold them across Blue’s in-stores during their week #1 and fans really rallied behind them and were more than willing to buy and scan them. When I showed the boys in the band how they work and that they would account for the charts, their jaws dropped! Big thanks to Serenade!
Tom Newman
•
Cooking Vinyl
Working with the Serenade team on the recent Tors ‘Miracle’ EP campaign has been a pleasure... Serenade quickly turnaround tasteful product ideas and designs tailored to the campaign creative. The products look fantastic on the bands D2C and merch table, and we look forward to developing whatproducts we are able to offer in upcoming campaigns.
Ben Reynard
•
Glassnote Records
Music is part of your identity so it’s cool that [via Serenade wristbands] you can wear it – wear your heart on your sleeve, wear the music on your sleeve. It’s like you’re part of a club. You can’t wear a vinyl!
Henry Camamile & Oli Khan
•
Sea Girls
We are excited to be genuine value for fans and artists in the world of magazine publishing
Will Spencer
•
Whynow Music
Unique, cool, fun ideas like this are what’s exciting to me. It’s great that on our last record we get to do that with Rock Sound.
Sum 41
•
Sum 41
What is a Smart Format?
Smart Formats are collectible physical items that can unlock digital chart eligible music and bonus content with a simple tap of the phone.
These items could be a sticker on a poster, a lanyard, a keychain, a wristband or anything in between that give fans an integrated physical-digital experience.
What is a Smart Format?
Smart Formats are collectible physical items that can unlock digital chart eligible music and bonus content with a simple tap of the phone.
These items could be a sticker on a poster, a lanyard, a keychain, a wristband or anything in between that give fans an integrated physical-digital experience.
What is a Smart Format?
Smart Formats are collectible physical items that can unlock digital chart eligible music and bonus content with a simple tap of the phone.
These items could be a sticker on a poster, a lanyard, a keychain, a wristband or anything in between that give fans an integrated physical-digital experience.
Does Serenade custom design my Smart Formats?
Once an order is placed, if your Smart Format requires custom design work, the team will reach out with the corresponding templates for your design team.
Does Serenade custom design my Smart Formats?
Once an order is placed, if your Smart Format requires custom design work, the team will reach out with the corresponding templates for your design team.
Does Serenade custom design my Smart Formats?
Once an order is placed, if your Smart Format requires custom design work, the team will reach out with the corresponding templates for your design team.
What digital content can be included in Smart Formats?
Your Smart Format can include photos, videos, audio, and other file types such as PDFs or ZIPs. This might be backstage images and videos, demos, voice notes, high-quality audio files, or anything in between.
If you’re aiming for chart accreditation, the general rule is that any content directly related to the album or EP being sold is permitted.
For further guidance, see our article Chart Accreditation and Chart Rules.
What digital content can be included in Smart Formats?
Your Smart Format can include photos, videos, audio, and other file types such as PDFs or ZIPs. This might be backstage images and videos, demos, voice notes, high-quality audio files, or anything in between.
If you’re aiming for chart accreditation, the general rule is that any content directly related to the album or EP being sold is permitted.
For further guidance, see our article Chart Accreditation and Chart Rules.
What digital content can be included in Smart Formats?
Your Smart Format can include photos, videos, audio, and other file types such as PDFs or ZIPs. This might be backstage images and videos, demos, voice notes, high-quality audio files, or anything in between.
If you’re aiming for chart accreditation, the general rule is that any content directly related to the album or EP being sold is permitted.
For further guidance, see our article Chart Accreditation and Chart Rules.
What is the lead time from purchase to delivery?
Smart Formats that require no custom design work like our stickers and clothing tags are posted in 1-3 days from purchase, meaning you can place an order and list your products for sale within the week. Custom products have lead times varying from 2-6 weeks. All items are posted from London UK to the world, so please bear this in mind when setting expectations.
What is the lead time from purchase to delivery?
Smart Formats that require no custom design work like our stickers and clothing tags are posted in 1-3 days from purchase, meaning you can place an order and list your products for sale within the week. Custom products have lead times varying from 2-6 weeks. All items are posted from London UK to the world, so please bear this in mind when setting expectations.
What is the lead time from purchase to delivery?
Smart Formats that require no custom design work like our stickers and clothing tags are posted in 1-3 days from purchase, meaning you can place an order and list your products for sale within the week. Custom products have lead times varying from 2-6 weeks. All items are posted from London UK to the world, so please bear this in mind when setting expectations.
Are Smart Formats chart eligible?
Smart Formats can count towards the OCC Chart in the United Kingdom and Ireland; GfK in Germany, Austria, Belgium and Netherlands; and ARIA in Australia and New Zealand. Rules apply to each territory, see here for more information.
Serenade is accountable for reporting all sales of Smart Formats, reporting a sale once a fan taps a Smart Format on their phone and redeems the digital product contained within.
Are Smart Formats chart eligible?
Smart Formats can count towards the OCC Chart in the United Kingdom and Ireland; GfK in Germany, Austria, Belgium and Netherlands; and ARIA in Australia and New Zealand. Rules apply to each territory, see here for more information.
Serenade is accountable for reporting all sales of Smart Formats, reporting a sale once a fan taps a Smart Format on their phone and redeems the digital product contained within.
Are Smart Formats chart eligible?
Smart Formats can count towards the OCC Chart in the United Kingdom and Ireland; GfK in Germany, Austria, Belgium and Netherlands; and ARIA in Australia and New Zealand. Rules apply to each territory, see here for more information.
Serenade is accountable for reporting all sales of Smart Formats, reporting a sale once a fan taps a Smart Format on their phone and redeems the digital product contained within.