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Powering the next era of music releases

Create chart-eligible smart formats that drive sales and deepen fan connections

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Trusted by

WarnerSonyUniversalVirginRough TradeAtlanticBelieveADAGlassnotePartisan RecordsIsland RecordsAWALCooking VinylSJMModern SkyLABBanquet RecordsMaterialConcordDistillerFLGPolydorPIASGammaEar MusicEaracheCommunion

Turn your music into collectible experiences

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  1. 1

    Choose your smart format

    A sticker, a lanyard, a pin badge — we print, press and produce it end to end.

  2. 2

    Fans tap to unlock

    One tap of their phone unlocks music, videos and bonus content.

  3. 3

    Chart accredited sales

    Serenade reports every sale, so every purchase counts.

Chart accredited in

USAUKCanadaAustraliaNew ZealandIrelandGermanyAustriaBelgiumNetherlands

Albums with Serenade Smart Formats have reached

  • 15

    UK #1 Albums

  • 63

    UK Top 10 Albums

  • 29

    UK Independent #1 Albums

  • 71%

    of campaigns made the UK Top 40

Chosen by the biggest names and the next wave

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Custom Smart Formats

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From Ariana Grande to breaking bands, each Smart Format is designed for the release: the artwork, the format, and the content behind the tap. Tap any campaign to see what we built.

Build your Smart Format

Studio mocks up a whole campaign so you can preview before you buy. Lanyard, poster, Mini CD, Mini Vinyl, Fan Experience and more.

  • Lanyards
  • Posters
  • Mini CDs
  • Mini Vinyl
  • Mini Cassettes
  • Pin badges
Get access to Studio
Serenade Studio previewing an Ariana Grande campaign for Petal — lanyard, poster, Mini CD, Mini Vinyl, Mini Cassette, pin badge and the Fan Experience

Helping labels create better fan experiences

Get in touch
  • Quite honestly, we had no idea what to expect when ordering these laminates. We ordered 500 and now I wish we had ordered more - we sold them across Blue’s in-stores during their week #1 and fans really rallied behind them and were more than willing to buy and scan them. When I showed the boys in the band how they work and that they would account for the charts, their jaws dropped! Big thanks to Serenade!

    Tom Newman

    Head of Frontline Releases

  • Serenade was an essential part of our campaign. When we were strategising formats for the album, Serenade was right at the top of the list. To be able to offer a product that really gives fans a deeper connection to the band for an affordable price, really changed the game for us. Without Serenade, I don’t see how we could have challenged against the worlds biggest artists in the charts.

    Billy Fitzjohn

    Assistant Booker

  • Working with the Serenade team on the recent Tors ‘Miracle’ EP campaign has been a pleasure. Serenade quickly turnaround tasteful product ideas and designs tailored to the campaign creative. The products look fantastic on the bands D2C and merch table, and we look forward to developing what products we are able to offer in upcoming campaigns.

    Ben Reynard

    Head Of UK/Europe

FAQs

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  • What is a Smart Format?
    Smart Formats are collectible physical items that can unlock digital, chart eligible music and content with the simple tap of a phone. These items could be a trading card, a keychain, a mini CD, or anything in between that give fans an integrated physical-digital experience.
  • Does Serenade custom design my Smart Format?
    Once an order is placed, if your Smart Format requires custom design work, the team will reach out with the corresponding templates for your design team.
  • What digital content can be included in a Smart Format?
    Smart Formats can include photos, videos, audio, and other types of files such as PDFs or ZIPs. This might be backstage images and videos, demos, voice notes, high-quality audio files, or anything in between. If you’re aiming for chart accreditation, the general rule is that any content directly related to the album being sold is permitted. For further guidance, see our article Chart Accreditation and Chart Rules.
  • What is the lead time from purchase to delivery?
    Smart Formats that require no custom design work like our stickers and clothing tags can be delivered within 1-3 days from purchase in the UK and 7-10 days ROW. Custom products have lead times varying from 3-6 weeks. Check out each Smart Format product page for specific lead times.
  • Are Smart Formats chart eligible?
    Smart Formats can count towards the OCC Chart in the United Kingdom and Ireland, Billboard in the US and Canada, GfK in Germany, Austria, Belgium and Netherlands; ARIA in Australia and New Zealand. Rules apply to each territory, see here for more information.