Bringing magic to music fans who are hungry for more

SHOP SMART FORMATS

We create music formats like you’ve never seen before

On Serenade, artist teams create collectible physical items that unlock chart eligible music and bonus content. We call these products Smart Formats.

Smart Formats can be sold from the moment you announce a record. Retail at venues or online. We manufacture and ship to you.

DESIGN

We customise each product to your brand

We use your artwork and marketing collateral to style
each of our items to suit your brand identity

Upload audio, video or image content on the go

Use our Creator Platform to upload and edit your digital content, with no restrictions on update frequently or file sizes.

SINCE LAUNCHING IN 2020

We’ve worked with 200+ artists of all genres & sizes

WE ARE PROUDLY

Chart Accredited in

  • United Kingdom
  • Ireland
  • Australia
  • New Zealand
  • Germany &
  • Austria
  • Belgium
  • Netherlands
WE ALWAYS

Select the most sustainable materials to bring your creative vision to life