Case Studies
Serenade is redefining physical merchandise through Smart Formats. Over 200 album campaigns, from global icons to emerging talent, have been built on our collectible, chart-accredited experiences.
- 84% redemption rate
- #1 Albums Chart
- #1 Downloads Chart
Maisie Peters
Pin Badges
Maisie Peters partnered with Serenade to create a Smart Pin Badge sold across special events and tour dates, giving fans a collectible physical product with a direct digital connection to exclusive content.
- #2 Independent Chart
- #2 Downloads Chart
- #3 Albums Chart
- Highest ever chart position
Melanie C
Lanyards
Mel C wanted to build momentum ahead of her album release, using her in-store tour as a platform to connect directly with fans and drive early chart impact - with a smart product that would capture attention both in-store and online.
- Sold out
- Viral TikTok bonus track
Tom Odell
Mini CDs
Tom Odell wanted to offer fans something genuinely special - a physical format that felt meaningful and delivered exclusive content unavailable anywhere else, while introducing his music to a new generation of listeners online.
- Top 40 overall charts
- #1 Downloads Chart
- 50% of all downloads
Crystal Tides
Stickers
Crystal Tides were preparing for a major album release and needed a creative pre-release strategy that would build momentum, engage fans early, and generate meaningful chart impact ahead of release day.
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Hear From Our Partners
Quite honestly, we had no idea what to expect when ordering these laminates. We ordered 500 and now I wish we had ordered more - we sold them across Blue’s in-stores during their week #1 and fans really rallied behind them and were more than willing to buy and scan them. When I showed the boys in the band how they work and that they would account for the charts, their jaws dropped! Big thanks to Serenade!
Tom Newman
Head of Frontline Releases
Serenade was an essential part of our campaign. When we were strategising formats for the album, Serenade was right at the top of the list. To be able to offer a product that really gives fans a deeper connection to the band for an affordable price, really changed the game for us. Without Serenade, I don’t see how we could have challenged against the worlds biggest artists in the charts.
Billy Fitzjohn
Assistant Booker
Working with the Serenade team on the recent Tors ‘Miracle’ EP campaign has been a pleasure. Serenade quickly turnaround tasteful product ideas and designs tailored to the campaign creative. The products look fantastic on the bands D2C and merch table, and we look forward to developing what products we are able to offer in upcoming campaigns.
Ben Reynard
Head Of UK/Europe
What is a Smart Format?
Smart Formats are collectible physical items that can unlock digital, chart eligible music and content with the simple tap of a phone. These items could be a trading card, a keychain, a mini CD, or anything in between that give fans an integrated physical-digital experience.Does Serenade custom design my Smart Format?
Once an order is placed, if your Smart Format requires custom design work, the team will reach out with the corresponding templates for your design team.What digital content can be included in a Smart Format?
Smart Formats can include photos, videos, audio, and other types of files such as PDFs or ZIPs. This might be backstage images and videos, demos, voice notes, high-quality audio files, or anything in between. If you’re aiming for chart accreditation, the general rule is that any content directly related to the album being sold is permitted. For further guidance, see our article Chart Accreditation and Chart Rules.What is the lead time from purchase to delivery?
Smart Formats that require no custom design work like our stickers and clothing tags can be delivered within 1-3 days from purchase in the UK and 7-10 days ROW. Custom products have lead times varying from 3-6 weeks. Check out each Smart Format product page for specific lead times.Are Smart Formats chart eligible?
Smart Formats can count towards the OCC Chart in the United Kingdom and Ireland, Billboard in the US and Canada, GfK in Germany, Austria, Belgium and Netherlands; ARIA in Australia and New Zealand. Rules apply to each territory, see here for more information.