Smart Pin Badge
Digital Content Unlock
Fan Engagement
Tour Merchandise

Maisie Peters

Pin Badges
Special Events & Tour

Maisie Peters partnered with Serenade to create a Smart Pin Badge sold across special events and tour dates, giving fans a collectible physical product with a direct digital connection to exclusive content.

Delivery

Serenade's Smart Pin Badge was integrated into Maisie Peters' merchandise offering across her tour and special event appearances. The product gave fans an instantly recognisable keepsake that unlocked exclusive digital content - driving exceptional engagement from the moment it went on sale. The campaign delivered outstanding results, achieving a remarkable 84% redemption rate as fans actively engaged with the smart format. The impact extended far beyond merchandise, with the campaign contributing to Maisie Peters reaching number one in both the charts and downloads.

Results

84%
redemption rate
#1
Official Albums Chart
#1
Official Downloads Chart

Frequently Asked QuestionsFAQs

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What is a Smart Format?
Smart Formats are collectible physical items that can unlock digital, chart eligible music and content with the simple tap of a phone. These items could be a trading card, a keychain, a mini CD, or anything in between that give fans an integrated physical-digital experience.
Does Serenade custom design my Smart Format?
Once an order is placed, if your Smart Format requires custom design work, the team will reach out with the corresponding templates for your design team.
What digital content can be included in a Smart Format?
Smart Formats can include photos, videos, audio, and other types of files such as PDFs or ZIPs. This might be backstage images and videos, demos, voice notes, high-quality audio files, or anything in between. If you’re aiming for chart accreditation, the general rule is that any content directly related to the album being sold is permitted. For further guidance, see our article Chart Accreditation and Chart Rules.
What is the lead time from purchase to delivery?
Smart Formats that require no custom design work like our stickers and clothing tags can be delivered within 1-3 days from purchase in the UK and 7-10 days ROW. Custom products have lead times varying from 3-6 weeks. Check out each Smart Format product page for specific lead times.
Are Smart Formats chart eligible?
Smart Formats can count towards the OCC Chart in the United Kingdom and Ireland, Billboard in the US and Canada, GfK in Germany, Austria, Belgium and Netherlands; ARIA in Australia and New Zealand. Rules apply to each territory, see here for more information.