Powering the next era
Powering the next era
of music releases
of music releases
Create chart-eligible smart formats that drive sales and deepen fan connections
Create chart-eligible smart formats that drive sales and deepen fan connections
Our Partners
Our Partners
Turn Your Music Into Collectible Experiences
Turn Your Music Into Collectible Experiences
Smart Formats are physical items that unlock digital music, exclusive content, and can be chart eligible. Sell them online, at shows, or through your store. We manage production and fulfilment, so your team stays focused on the release.
Smart Formats are physical items that unlock digital music, exclusive content, and can be chart eligible. Sell them online, at shows, or through your store. We manage production and fulfilment, so your team stays focused on the release.
Smart Formats are physical items that unlock digital music, exclusive content, and can be chart eligible. Sell them online, at shows, or through your store. We manage production and fulfilment, so your team stays focused on the release.
Custom Smart Formats
Custom Smart Formats
Smart Formats bridge the gap between physical and digital music experiences -fans get collectible products they love, while enjoying exclusive digital content. Serenade offers two flexible options: we can manufacture and ship custom Smart Format products to you in 1–6 weeks.
Smart Formats bridge the gap between physical and digital music experiences -fans get collectible products they love, while enjoying exclusive digital content. Serenade offers two flexible options: we can manufacture and ship custom Smart Format products to you in 1–6 weeks.
Smart Formats bridge the gap between physical and digital music experiences -fans get collectible products they love, while enjoying exclusive digital content. Serenade offers two flexible options: we can manufacture and ship custom Smart Format products to you in 1–6 weeks.
Chart Accredited Sales
Chart Accredited Sales
Every Serenade Smart Format isn’t just a piece of exclusive music history. It also counts. Sales of Serenade products are officially chart accredited in the United Kingdom, Ireland, Australia, New Zealand, Germany, Austria, Belgium and the Netherlands. Every purchase helps support your favourite artists on the charts, giving fans a direct way to engage with early access content and make an impact.
Every Serenade Smart Format isn’t just a piece of exclusive music history. It also counts. Sales of Serenade products are officially chart accredited in the United Kingdom, Ireland, Australia, New Zealand, Germany, Austria, Belgium and the Netherlands. Every purchase helps support your favourite artists on the charts, giving fans a direct way to engage with early access content and make an impact.
Every Serenade Smart Format isn’t just a piece of exclusive music history. It also counts. Sales of Serenade products are officially chart accredited in the United Kingdom, Ireland, Australia, New Zealand, Germany, Austria, Belgium and the Netherlands. Every purchase helps support your favourite artists on the charts, giving fans a direct way to engage with early access content and make an impact.
What is a Smart Format?
Smart Formats are collectible physical items that can unlock digital chart eligible music and bonus content with a simple tap of the phone.
These items could be a sticker on a poster, a lanyard, a keychain, a wristband or anything in between that give fans an integrated physical-digital experience.
What is a Smart Format?
Smart Formats are collectible physical items that can unlock digital chart eligible music and bonus content with a simple tap of the phone.
These items could be a sticker on a poster, a lanyard, a keychain, a wristband or anything in between that give fans an integrated physical-digital experience.
What is a Smart Format?
Smart Formats are collectible physical items that can unlock digital chart eligible music and bonus content with a simple tap of the phone.
These items could be a sticker on a poster, a lanyard, a keychain, a wristband or anything in between that give fans an integrated physical-digital experience.
Does Serenade custom design my Smart Formats?
Once an order is placed, if your Smart Format requires custom design work, we can either provide simple templates for your design team or support you directly with the design process.
Similar to a vinyl record, CD, or cassette, the core structure of each Smart Format is fixed, but many can be personalised with your own artwork, colours, and fonts.
Does Serenade custom design my Smart Formats?
Once an order is placed, if your Smart Format requires custom design work, we can either provide simple templates for your design team or support you directly with the design process.
Similar to a vinyl record, CD, or cassette, the core structure of each Smart Format is fixed, but many can be personalised with your own artwork, colours, and fonts.
Does Serenade custom design my Smart Formats?
Once an order is placed, if your Smart Format requires custom design work, we can either provide simple templates for your design team or support you directly with the design process.
Similar to a vinyl record, CD, or cassette, the core structure of each Smart Format is fixed, but many can be personalised with your own artwork, colours, and fonts.
What digital content can be included in Smart Formats?
Your Smart Format can include photos, videos, audio, and other file types such as PDFs or ZIPs. This might be backstage images and videos, demos, voice notes, high-quality audio files, or anything in between.
If you’re aiming for chart accreditation, the general rule is that any content directly related to the album or EP being sold is permitted.
For further guidance, see our article Chart Accreditation and Chart Rules.
What digital content can be included in Smart Formats?
Your Smart Format can include photos, videos, audio, and other file types such as PDFs or ZIPs. This might be backstage images and videos, demos, voice notes, high-quality audio files, or anything in between.
If you’re aiming for chart accreditation, the general rule is that any content directly related to the album or EP being sold is permitted.
For further guidance, see our article Chart Accreditation and Chart Rules.
What digital content can be included in Smart Formats?
Your Smart Format can include photos, videos, audio, and other file types such as PDFs or ZIPs. This might be backstage images and videos, demos, voice notes, high-quality audio files, or anything in between.
If you’re aiming for chart accreditation, the general rule is that any content directly related to the album or EP being sold is permitted.
For further guidance, see our article Chart Accreditation and Chart Rules.
What is the lead time from purchase to delivery?
Smart Formats that require no custom design work like our stickers and clothing tags are posted in 1-3 days from purchase, meaning you can place an order and list your products for sale within the week. Custom products have lead times varying from 2-6 weeks. All items are posted from London UK to the world, so please bear this in mind when setting expectations.
What is the lead time from purchase to delivery?
Smart Formats that require no custom design work like our stickers and clothing tags are posted in 1-3 days from purchase, meaning you can place an order and list your products for sale within the week. Custom products have lead times varying from 2-6 weeks. All items are posted from London UK to the world, so please bear this in mind when setting expectations.
What is the lead time from purchase to delivery?
Smart Formats that require no custom design work like our stickers and clothing tags are posted in 1-3 days from purchase, meaning you can place an order and list your products for sale within the week. Custom products have lead times varying from 2-6 weeks. All items are posted from London UK to the world, so please bear this in mind when setting expectations.
Are Smart Formats chart eligible?
Smart Formats can count towards the OCC Chart in the United Kingdom and Ireland; GfK in Germany, Austria, Belgium and Netherlands; and ARIA in Australia and New Zealand. Rules apply to each territory, see here for more information.
Serenade is accountable for reporting all sales of Smart Formats, reporting a sale once a fan taps a Smart Format on their phone and redeems the digital product contained within.
Are Smart Formats chart eligible?
Smart Formats can count towards the OCC Chart in the United Kingdom and Ireland; GfK in Germany, Austria, Belgium and Netherlands; and ARIA in Australia and New Zealand. Rules apply to each territory, see here for more information.
Serenade is accountable for reporting all sales of Smart Formats, reporting a sale once a fan taps a Smart Format on their phone and redeems the digital product contained within.
Are Smart Formats chart eligible?
Smart Formats can count towards the OCC Chart in the United Kingdom and Ireland; GfK in Germany, Austria, Belgium and Netherlands; and ARIA in Australia and New Zealand. Rules apply to each territory, see here for more information.
Serenade is accountable for reporting all sales of Smart Formats, reporting a sale once a fan taps a Smart Format on their phone and redeems the digital product contained within.