Smart Formats are collectible physical items that can unlock digital chart eligible music and bonus content with a simple tap of the phone. These items could be a sticker on a poster, a lanyard, a keychain, a wristband or anything in between that give fans an integrated physical-digital experience.

Once an order is placed, if your Smart Format requires custom design work, the team will reach out with the corresponding templates for your design team.

Your Smart Format can include photos, videos, audio, and other file types such as PDFs or ZIPs. This might be backstage images and videos, demos, voice notes, high-quality audio files, or anything in between. If you’re aiming for chart accreditation, the general rule is that any content directly related to the album or EP being sold is permitted. For further guidance, see our article Chart Accreditation and Chart Rules.

Smart Formats that require no custom design work like our stickers and clothing tags are posted in 1-3 days from purchase, meaning you can place an order and list your products for sale within the week. Custom products have lead times varying from 2-6 weeks. All items are posted from London UK to the world, so please bear this in mind when setting expectations. All items are posted from London UK to the world, so please bear this in mind when setting expectations.

Smart Formats can count towards the OCC Chart in the United Kingdom and Ireland; GfK in Germany, Austria, Belgium and Netherlands; and ARIA in Australia and New Zealand. Rules apply to each territory, see here for more information. Serenade is accountable for reporting all sales of Smart Formats, reporting a sale once a fan taps a Smart Format on their phone and redeems the digital product contained within.