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Smart Formats are collectible physical items that can unlock digital, chart eligible music and content with the simple tap of a phone. These items could be a trading card, a keychain, a mini CD, or anything in between that give fans an integrated physical-digital experience.

Once an order is placed, if your Smart Format requires custom design work, the team will reach out with the corresponding templates for your design team.

Smart Formats can include photos, videos, audio, and other types of files such as PDFs or ZIPs. This might be backstage images and videos, demos, voice notes, high-quality audio files, or anything in between. If you’re aiming for chart accreditation, the general rule is that any content directly related to the album being sold is permitted. For further guidance, see our article Chart Accreditation and Chart Rules.

Smart Formats that require no custom design work like our stickers and clothing tags can be delivered within 1-3 days from purchase in the UK and 7-10 days ROW. Custom products have lead times varying from 3-6 weeks. Check out each Smart Format product page for specific lead times.

Smart Formats can count towards the OCC Chart in the United Kingdom and Ireland, Billboard in the US and Canada, GfK in Germany, Austria, Belgium and Netherlands; ARIA in Australia and New Zealand. Rules apply to each territory, see here for more information.