Keychains

Show your support for your favourite artist or create a keyring for your next event, opening exclusive access to music or special content with a tap of a phone and a sign in.

Sustainable
Low lead time
Pay by invoice

Pricing on request

Manufactured and shipped in 4-6 weeks

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Product Overview
- PVC or acrylic keyrings
- Instruction card included
- Fully customisable design
- Embedded NFC Chip
- Linked to customisable digital page
- Unrestricted access to upload and update content via the Serenade Creator Platform
- Chart reporting where applicable
Design & Customisation
Serenade will provide design templates and next steps. Manufacturing lead times begin once final designs are approved. For more information, please contact us.
Managing the Digital Experience
The Serenade Creator Platform lets you add, edit and release the digital content behind your Smart Formats and track how fans are engaging, including redemptions and fan data.
For music releases, you control the details: release dates, chart eligibility, and tracks. It’s your experience, run on your terms.
Shipping Information
Orders ship to one address. You’ll get a tracking number once your order is on its way. Delivery times and costs depend on the destination, package size, and any customs duties or import taxes.

Popular Smart Formats

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Frequently Asked QuestionsFAQs

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What is a Smart Format?
Smart Formats are collectible physical items that can unlock digital music and content. A fan taps the item with their phone and signs in to open the release. These items could be a trading card, a keychain, a mini CD, or anything in between that give fans an integrated physical-digital experience.
Does Serenade custom design my Smart Format?
Once an order is placed, if your Smart Format requires custom design work, the team will reach out with the corresponding templates for your design team.
What digital content can be included in a Smart Format?
Smart Formats can include photos, videos, audio, and other types of files such as PDFs or ZIPs. This might be backstage images and videos, demos, voice notes, high-quality audio files, or anything in between. If you’re aiming for chart accreditation, the general rule is that any content directly related to the album being sold is permitted. For further guidance, see our article Chart Accreditation and Chart Rules.
What is the lead time from purchase to delivery?
Smart Formats that require no custom design work like our stickers and clothing tags can be delivered within 1-3 days from purchase in the UK and 7-10 days ROW. Custom products have lead times varying from 3-6 weeks. Check out each Smart Format product page for specific lead times.
Are Smart Formats chart eligible?
Mini Vinyl, Mini CDs, Mini Cassettes and Trading Cards can count towards the Billboard charts in the USA. Eligibility also depends on the release, so we confirm it with you before you commit. Rules apply, see here for more information.