Powering the next era of live experiences
Physical collectibles that turn live moments into digital experiences, capture engagement and keep audiences connected after the event.
Events we've powered
Take That
VIP Tour Experience
Take That sought a dynamic way to deepen fan engagement across their VIP tour packages. Going beyond the ticket itself to deliver an ongoing, personalised experience throughout the tour.
Liverpool Sound City
Conference
Liverpool Sound City needed a way to keep attendees informed and engaged across a packed programme of conference sessions, while also creating tangible value for event sponsors and partners.
Diversity
VIP Tour Experience
Diversity wanted to elevate their VIP fan experience across the tour, offering something truly memorable that connected fans more closely to the group throughout every date on the road.
Turn your events into unforgettable moments
- 1
Choose your smart product
A lanyard, wristband, sticker or card — produced and delivered for your event.
- 2
Attendees tap and sign in
A tap of a phone opens your experience in the browser. No app to install.
- 3
It lives in their wallet
The pass saves to Apple or Google Wallet, so the event stays on their phone.
- 4
Reach them after the show
Push live updates, merch drops and next-date announcements straight to the pass.
Your event in their pocket
One tap saves the event to Apple or Google Wallet — so your audience keeps it after the doors close, and you keep a way to reach them.
- Apple Wallet
- Google Wallet
- Live updates
- Merch drops
- Next dates
- Exclusive content
What is a Smart Product?
Smart products are physical items — stickers, trading cards, clothing tags, lanyards — with NFC built in. A tap opens digital content, rewards or experiences. They work for festivals, sporting events, theatre, exhibitions, conferences and brand activations, distributed at the door, on-site, or with merchandise.How do attendees access the content at my event?
Attendees tap the Smart Format with their phone — no app required. The Smart Event opens in the browser, where they sign in to view content, claim rewards, and add a wallet pass for updates before and after the event.Does Serenade custom design my Smart Product?
Once an order is placed, if your smart product requires custom design work, the team will reach out with the corresponding templates for your design team.What digital content can be included?
Photos, videos, audio, and files like PDFs or ZIPs — backstage footage, demos, voice notes, high-quality audio, or anything in between.What is the lead time from purchase to delivery?
Smart Formats that require no custom design work like our stickers and clothing tags are posted in 1-3 days from purchase, meaning you can place an order and list your products for sale within the week. Custom products have lead times varying from 2-6 weeks. All items are posted from London UK to the world, so please bear this in mind when setting expectations.