Clothing Tags

Serenade Clothing Tags provide an excellent way to integrate Smart Formats to your merchandise. Simply attach them to clothing or other items to enhance every merch sale, creating a more immersive and digital fan experience.

Sustainable
Low lead time
Pay by invoice

Pricing on request

Manufactured and shipped in 1 week

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Product Overview
- Black card and white print (450gsm)
- Embedded NFC Chip
- Matte finish
- Linked to customisable digital page
- Unrestricted access to upload and update content via the Serenade Creator Platform
- Chart reporting where applicable
Design & Customisation
Customisation is not available for this product.
Managing the Digital Experience
The Serenade Creator Platform lets you add, edit and release the digital content behind your Smart Formats and track how fans are engaging, including redemptions and fan data.
For music releases, you control the details: release dates, chart eligibility, and tracks. It’s your experience, run on your terms.
Shipping Information
Orders ship to one address. You’ll get a tracking number once your order is on its way. Delivery times and costs depend on the destination, package size, and any customs duties or import taxes.

Popular Smart Formats

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Frequently Asked QuestionsFAQs

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What is a Smart Format?
Smart Formats are collectible physical items that can unlock digital music and content. A fan taps the item with their phone and signs in to open the release. These items could be a trading card, a keychain, a mini CD, or anything in between that give fans an integrated physical-digital experience.
Does Serenade custom design my Smart Format?
Once an order is placed, if your Smart Format requires custom design work, the team will reach out with the corresponding templates for your design team.
What digital content can be included in a Smart Format?
Smart Formats can include photos, videos, audio, and other types of files such as PDFs or ZIPs. This might be backstage images and videos, demos, voice notes, high-quality audio files, or anything in between. If you’re aiming for chart accreditation, the general rule is that any content directly related to the album being sold is permitted. For further guidance, see our article Chart Accreditation and Chart Rules.
What is the lead time from purchase to delivery?
Smart Formats that require no custom design work like our stickers and clothing tags can be delivered within 1-3 days from purchase in the UK and 7-10 days ROW. Custom products have lead times varying from 3-6 weeks. Check out each Smart Format product page for specific lead times.
Are Smart Formats chart eligible?
Mini Vinyl, Mini CDs, Mini Cassettes and Trading Cards can count towards the Billboard charts in the USA. Eligibility also depends on the release, so we confirm it with you before you commit. Rules apply, see here for more information.