Creativity deserves a new, perpetual paycheck
Artists are constantly asked to extend beyond their music to make a living. We want artists to be artists, and achieve creative independence through authentic art made for fans.
Intimate communities reign supreme
Where an artist can engage a small audience of dedicated fans, they can develop a sustainable career through intimate communities of passion and fandom.
It takes more than pressing play to experience music
We're picking up where records,
t-shirts and posters left off, using new technology to champion age-old behaviours of fandom and community identity.
The music industry should be enabled, not disrupted
All industry stakeholders - labels, publishers, promoters and agents - should be compensated for their IP, because all artefacts contribute to the tapestry of fandom.
You would have to mint 197,000 Serenade NFTs to equal the carbon footprint of a single 12” vinyl.
There's nothing quite as wonderful as stepping foot in a record store and walking out with a fresh new sleeve, but we believe that digital merchandise has the ability to reduce the ecological cost of physical manufacturing and experiences, and yield a net positive benefit for the environment.
Serenade sits on a layer 2 Ethereum blockchain called Polygon. When compared to other leading blockchains like Ethereum, Polygon's carbon footprint is 44,000 times smaller.
This is a result of Polygon's 'Proof-of-Stake' authentication method that is far more efficient than a direct-to-Ethereum 'Proof-of-Work' approach. Instead of competing to complete the energy-intensive algorithm as in a Proof-of-Work system, Proof-of-Stake systems select a validator at random to do the work - avoiding the duplication of effort and competition for energy consumer.
Taking into account that Polygon can facilitate over 7,000 transactions per second in comparison to Ethereum's 15 per second, 1 Serenade NFT produces 0.00253678g carbon, or 1/10th of 1 tweet (0.02g).